New Zealand Post, Direct Marketing Services
Media Marketing
Media Marketing
My role at New Zealand Post contributed to their mission to better support and promote direct marketing in New Zealand.
My responsibilities as the Senior Marketing Manager, Direct Marketing Services included:
- business planning, opportunity scoping, market sizing and segmentation
- marketing strategy, promotional planning, communications and media public relations
- marketing information research planning, comms and dissemination
- branding
- marketing budget planning, monitoring and contolling
Significant outcomes of this work included the development and publication of the MediaScene 2004 Media Market Report Series and consolidated Consumer Media Preference 2005 report. This included 6 free sector based reports capturing media usage and attitudes from 90 of the country's top advertisers and over 100 advertsing agencies and media representatives.
My responsibilities as the Senior Marketing Manager, Direct Marketing Services included:
- business planning, opportunity scoping, market sizing and segmentation
- marketing strategy, promotional planning, communications and media public relations
- marketing information research planning, comms and dissemination
- branding
- marketing budget planning, monitoring and contolling
Significant outcomes of this work included the development and publication of the MediaScene 2004 Media Market Report Series and consolidated Consumer Media Preference 2005 report. This included 6 free sector based reports capturing media usage and attitudes from 90 of the country's top advertisers and over 100 advertsing agencies and media representatives.
